Asia has a multi-billion dollar skin lightening market and these beauty standards have lived in our culture since the beginning. Upholding these beauty standards have real life consequences from earning potential, marital prospects, and social status in Asian cultures. Here’s Keshia Hannam on where the obsession with lighter skin comes from in different regions of Asia and why are we still pursuing these Eurocentric lighter complexions?
Asia has a multi-billion dollar skin lightening market and these beauty standards have lived in our culture since the beginning. Upholding these beauty standards have real life consequences from earning potential, marital prospects, and social status in Asian cultures. Here’s Keshia Hannam on where the obsession with lighter skin comes from in different regions of Asia and why are we still pursuing these Eurocentric lighter complexions?