Marina Fujiwara (@mudazukuri) makes useless things. The plot twist? She’s a professional inventor. She doesn’t see this as a waste of time or money–on the contrary, she believes this is how you convert failure to success. . Her 無駄づくり, a practice in inventing useless products, juxtaposes a world that builds systems and things to be more efficient. “We focus too much on efficiency and functionality and by not observing the opposite we tend to overlook and leave ideas on the table,” says Marina.
Marina Fujiwara (@mudazukuri) makes useless things. The plot twist? She’s a professional inventor. She doesn’t see this as a waste of time or money–on the contrary, she believes this is how you convert failure to success. . Her 無駄づくり, a practice in inventing useless products, juxtaposes a world that builds systems and things to be more efficient. “We focus too much on efficiency and functionality and by not observing the opposite we tend to overlook and leave ideas on the table,” says Marina.