10/11/2024

Red Bull Culture Clash: Life of the Party - EST Media

Red Bull Culture Clash 2024 features 4 rounds of head-to-head performances from 4 crews representing 4 of New York City’s most vibrant parades. Follow us to see how Alison Boya Sun from EST Media works with community leader Karho Leung (12Pell) and MC Deb Jungin Kim to pull the event off. © Red Bull Media House Cover: Ryan Muir/Red Bull Content Pool

About the Filmmaker

10/11/2024

Red Bull Culture Clash: Life of the Party - EST Media

Red Bull Culture Clash 2024 features 4 rounds of head-to-head performances from 4 crews representing 4 of New York City’s most vibrant parades. Follow us to see how Alison Boya Sun from EST Media works with community leader Karho Leung (12Pell) and MC Deb Jungin Kim to pull the event off. © Red Bull Media House Cover: Ryan Muir/Red Bull Content Pool

About the Filmmaker

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Thai Group, The Barbarian, Inspired by Chicano Culture

Leng the Barbarian is not a gangster, he’s a big brother in a family–one where male members endure 13 seconds of violence to belong, and female members (depending on if they’re “sweet” or “strong”) must dance or drink alcohol. This initiation, Leng explains, is a challenge meant to attract like-minded people: strong, determined, perseverant. This family has house rules, including not doing cocaine and amphetamines, or anything that can “ruin their lives”. They take care of one another like a family does, sharing everything from money and food to jobs and opportunities. In 2017, Leng founded The Barbarian, a group that was aimed to be independent, creative, and loud. As a child growing up in the slums, he had experienced watching fatal overdoses on his way to school, and grew up to become a thief buying drugs. Deeply inspired by Chicano gang culture and style, and listening to Mexican rappers like Lil Rob and Mr Yosie, Leng was drawn to how gentle the culture was from how they dance to iron their clothes. Chicano, a chosen identity for Mexicans who immigrated to Los Angeles, was once a term of derision and then adopted as an expression of defiance towards white assimilation. Not only did Leng integrate Chicano gang style into The Barbarian aesthetic, he built an imported clothing business focused on Chicano streetwear. He wants people to raise children with an open mind, and learn about Chicano culture by wearing it. Leng believes it’s their recognizable style that has made The Barbarians a target for police today.

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Red Bull Culture Clash: Life of the Party - EST Media